NRC 35mm app for iPhone and iPad

NRC 35mm recreates the art of film photography for running enthusiasts who use their smartphones during their runs. The NRC 35mm app is designed to capture and share inspiring images runners see on their journey, bringing back the nostalgia of taking pics with a disposable camera.

This app is a collaborative project between Nike and Unrated Media, featuring random 35mm filters that will give each picture its own uniqueness. Users will receive 15 shots and will not have the ability to edit them, creating a nostalgic feeling of the “in the moment” capture when shooting on film.

App users will also be able to take part in the #NRC35mm photo contest where the best photos will be selected by the Unrated team. The best pictures will then be displayed at a pop-up exhibition in Paris.

· The Grand Prize winning photo will receive a unique Nike experience, including a trip for five (5) people to the best running spot in France and an ultimate running pack.
· 2nd place winner will receive a full running pack from Nike Running.
· 3rd place winner will receive a pair of Nike VaporMax.

For more details please visit unrtd.co/NRC35mm

Finalists will be selected by the Unrated team.
Submitted images will not be used for commercial purposes.
Images will not be displayed in the exhibition without permission from the owner.